Top Tips For Agents Discussing Auction With Clients

Be prepared to confidently discuss all options-of-sale with your clients. Your clients may well be seeking auction, but simply know little about the process.  

Pattinson Auction are on hand to administer training to all our Partners, to help give them confidence when discussing the auction option. 

Many agents relate to Pattinson Auction as a department within their business, and as experts in auction. With this in mind, partner agents have no issue with informing clients that they will have an auction expert to provide a full brief on the facility. 
 

Ask questions about what your client wants, and don’t assume that every seller is seeking the highest price possible for their property. Many sellers require a definitive timeline to sell, and/or certainty of sale, which the auction service solves. Let your clients feel that you are there to provide a solution, and often, selling at auction is an unexpected solution for them. 

Feedback from Pattinson Auction’s top performing partner agents indicates that the best results are obtained by listening to what their client has to say, and then proceeding to tailor their pitch to suit their questions and concerns. It is rare to get objections through this process of treating every client with a unique approach to suit their circumstances, and not a one-size-fits-all situation. 

Keep a close eye on competition and what they offer their clients in relation to fee levels and service provision. Do not be afraid to emphasize what is unique to you. Why should they choose you to represent them? Identify your USP (Unique Selling Proposition). At Pattinson Auction, they are confident that they provide their Partners with the most comprehensive and cost-effective secure sale proposition which stands above what any of your competitors can offer with their innovative systems and long-established reputation which they continuously strive to grow with our Partners both nationally and now, internationally.  Therefore, agents who partner with Pattinson Auction can use their many USPs to outmaneuver a competitor who is also offering the auction route. 

And finally, ask these killer questions with confidence and conviction. “Would you like a fixed timescale for completion? Would you like to obtain the maximum price in today’s market, all with the security of a non-refundable payment made from a motivated buyer; and all with no estate agency fees to pay?